Protecting Famous Trademarks

Certain famous trademarks get a little extra legal protection under Anti-dilution statutes.

For example, while you would not expect Coca-Cola to make stand-mixers, if I tried to make Coca-Cola branded stand mixers Coke would likely be able to stop me using anti-dilution statutes. The principle being that Coke’s brand is so famous that even if it wouldn’t cause consumer confusion, it would dilute and damage Coke’s brand for this product to exist in the market, branded as Coca-Cola.