You’ve got a video and you’d like to back the video with a piece of popular music. In order to do so you need to secure the synchronization rights. Monster Energy Drinks failed to do just that.
They released an ad with music from the Beastie Boys, who have previously refused to license their music for ads. As a result, the Beastie Boys won a $1.7 million jury verdict and were awarded $668,000 in legal fees.
Legal fees are often awarded to the prevailing party in copyright cases: dissuading people from brining frivolous actions, and incentivizing lawyers to take meritorious cases with the possibility of recovering fees from a well-capitalzied defendant.
If you’d like to obtain synchronization, or sync, rights, contact or lawyer, or check out this site.